Smoke

Röyk is a Swedish brand and was founded in 2010 when the first product, a hoodie with a unique, patented design, won first prize in the innovation competition 'Innovation for Extremes'. The award received a lot of attention from both the press and retailers and in connection with it the brand Röyk was created with a focus on functional and sustainable products for skiing and outdoor life. The name Röyk comes from the expression “röjåk” which was popular among Swedish “ski bums” in the French ski resort Val d'Isère in the early 2000s.