Puma

The company was founded by Rudolf Dassier after World War II and was initially called Ruda , but this was later changed to Puma. Rudolf Dassler's brother Adi Dassier in turn founded the competitor Adidas , which created a previously great rivalry between the family parts and the companies. The Dassler brothers had previously collaborated successfully in the Gebrüder Dassler Schuhfabrik and the break between the brothers is surrounded by several different rumors.