Product series: On Running

Founded in Switzerland, On Running emerged onto the running scene with a passion and ambitious goals to create the ultimate running experience. Given their proximity to the Alps and the views that must surround them, it’s not hard to see where they got their inspiration for their vision of “Running On Clouds”. Realising that they have also succeeded in this vision is easy for anyone who has taken a few steps in their shoes. Understanding how it’s possible is not as easy.

On Running's story is a prime example of the technologically innovative possibilities that lie just beyond the reach of an imagination that still feels quite distant. Their story is also an example of a logical consequence of what happens when passionate ambition is allowed to try, time and time again. Perhaps it is these two examples together that make it possible to understand how the quality of their shoes is possible.