Product series: Ivanhoe
Ivanhoe was founded in Gällstad in 1946, in the cradle of the Swedish textile industry. Martin Göthager was one of the founders of the company and today it is run by his three sons: Lars-Erik, Ulf and Göran. When Martin started the company, the focus was on knitted women's fashion under the name Gällstads Ylle. When the company later changed direction and became more focused on the sports industry, the name was changed to Ivanhoe.