Product series: Arena

While many other well-known swimming brands have been on the market for decades, Arena is actually one of the newer ones. The idea behind Arena actually first came about during the 1972 Olympics (if anyone remembers, that was when Mark Spitz won 7 gold medals and 7 world records during the same Olympics), and it was with Spitz's incredible performance as inspiration that German Horst Dassler, son of the founder of Adidas, formed Arena as a brand dedicated to swimming and competitions.